Door Devil Story
The Inspiration for Door Devil dates back to May 2007 when I purchased the market’s leading anti-kick solution for our home when a group of burglars was feasting on our East Dallas neighborhood. They were attacking both homes with and without alarms. The only common factors were that they were kicking-in doors after homeowners left for work and were in, out, & gone in 10 minutes or less. The $100 anti- kick product that I purchased did not work and was defeated by the burglars.
Images below show the actual crime scene and defeated unit.
Clearly, there was a need for a product which could defend homeowners from this type of attack; but no simple/effective product existed. Together with my father, Tom Fairless, we set out to develop a product which addressed the deficiencies of the products available on the market. The first Door Devil was sold in 2008 and immediately impacted the door security landscape; causing many of the traditional cumbersome solutions to disappear overnight.
Door Devil hasn’t been the best-known solution in the last decade; but, we’ve consistently been the most innovative.
Moreover, we realized that the lack of growth in the adoption of anti- kick products meant that all of the products (including Door Devil 1.0) hadn’t yet provided the market with the right product mix. So, while competitors invested heavily in Amazon Ads; Door Devil invested in mechanical engineering and independent testing laboratories in the quest to find the magic recipe of strength & simplicity that homeowners, locksmiths and alarm providers could universally embrace.
We understood that the product had to be much smaller, simpler and less expensive than any product shown to the market to date. While laser-focused on that goal, admittedly, we had our butt kicked by the competition in every possible business facet except the one which truly mattered: developing a viable long-term product. In 2019, we emerged with a product which had the magic combination of strength, simplicity, size & affordability.
A decade of door security experience coupled with the 2019 innovations culminated in our Door Devil DD13 series which:
- Can be installed in 15 minutes
- Has the smallest footprint; ergo, fits more doors than any other solution
- Includes adhesive tabs which allow it to be test fit before drilling any holes
- Defends like the larger more expensive door security solutions
- Immediately Improves the walk- in appeal of the standard doorway
Most importantly, our new product finally made it practical and viable for Home Security Providers and Locksmiths to include Door Devils into their packages; both from a cost and time perspective.
An estimated 1 Million homes with alarms have their door kicked each year. The kick- in attack is the #1 statistical home security threat to every homeowner. The Alarm & Locksmith industries are very aware of this threat; therefore, their collective reaction (or lack thereof) to any anti-kick solution/product has always been the most important litmus test to a product’s ultimate market viability. The fact that those industries had historically ignored all prior door security products (including our prior models) in the face of a known & acknowledged threat to their customers was a clear indication that the solutions weren’t simple & affordable enough...until now!
Door Devil's new model DD13 is an industry game-changer.
Thank you very much for your visit and consideration.
- Nick Fairless, owner
Where to find us
North American Security Solutions [NASS]
Att: Door Devil
9540 Garland Rd. Suite 381-286
Dallas, TX 75218