Your $15/15 minute Market Advantage
Door Devil levels the battlefield for Regional Independents by affordably solving the problem Big National Brands ignore.
PROBLEM: Alarms & Video don't stop kicks
An estimated 1 Million Doors with alarms are kicked each year because alarms & video don't stop kicks.
Locksmiths & Home Security Providers have been forced to ignore this fact because there has been no simple, effective, affordable solution for them to employ. Historically, anti-kick solutions had the following fundamental flaws:
1) Too cumbersome: a 45m install was a non-starter
2) Unacceptable number of installation issues: length and thickness of prior hardware options caused a set of new issues not acceptable in your standard /fast "lick & stick" install process
3) Most solutions were gimmicks: and could not be trusted to provide the degree of protection expected by the customer
SOLUTION: Door Devil
2) UNIVERSAL FIT: Fits any standard doorway
3) ATTRACTIVE DESIGN: Immediately improves the walk- in appeal of your customer's doorway.
HOME SECURITY PROVIDERS: Program Benefits
1) Low Investment: ($15.50/ unit)+ 15 minutes to win the valuable RMR contract
2) Competitive advantage for over ADT, SimpliSafe, Nest & Ring; (and any other intra-market competitor not offering anti-kick protection). Door Devils will not be available to the large National brands.
3) FREE Shipping: ask your Door Devil rep how to waive $29 per case shipping fees
4) FREE Animated Explainer Video: customized with your market & branding ($3,000 value).
KEY VIDEO QUICKLINKS:
|30 SEC PRODUCT INTRO|
|90 SEC PRODUCT INTRO||suggested|
|FAQ: ENGINEERED TO STOP KICK- IN|
|FAQ: FIT MY DOOR?||suggested|
|FAQ: SMASH GLASS|
|FAQ: SMART SECURITY||suggested|
|SAMPLE CUSTOM PROVIDER VIDEO||suggested|
|SAMPLE CUSTOM PROVIDER TEASER||suggested|
|GREAT AMERICAN HOME SECURITY PROBLEM||suggested|
BE DIFFERENT. BE BETTER.
Since the $15/15 minute tool is so new...Providers have not yet had a chance to adopt it.
This is the window of opportunity for innovative market leaders to stand out from the competition by being the first to address the #1 statistical home security threat to its customers. In an industry where most of the systems and pricing are generally the same, being different (and justifiably providing better security) can be an extremely effective advertising weapon.
Suggested Methods to employ Door Devil
Here are a few ideas:
- Anti-kick Defense in your base package: no competitors offer anti- kick defense (yet); be the first in your market to be known for providing TOTAL home security system by eliminating the #1 statistical method of entry.
- Call to Action Carrot: most providers offer months of free monitoring. This has become stale and no longer resonates with customers as it once did. FREE permanent anti-kick upgrade is new, different, and easily understood.
- Added Premium package Value: a $15 & 15 minute sales tool to upsell Premium packages with higher RMR.
- Al la carte upgrade option: offer permanent anti-kick upgrade as a $79 ( for example) option.
- Retention Tool: when current customers ask to stop service or switch providers; offering to install permanent door security protection is an easy and affordable tool to retain the customer; much less expensive than the cost to replace that same customer.
- Fleet utilization & new revenue center: offer a permanent door security upgrade to existing customers for $99 per door; keep your fleet busy.
- Increase RMR: offer permanent door security upgrade for an additional $3 per month; Obtain positive ROI in the first 4 months.
PRODUCT PRICING INFORMATION
- Wholesale case pricing: $372/case ($15.50/pc.)
- $29 shipping per case (free shipping program available)
- Counter-top Point of Purchase displays available soon.
SALES CONTACT INFORMATION
|OK, KS, LA, AR||Tiffanny O'Donnellfirstname.lastname@example.org||918.810.6507|
|OTHER STATES||Tom Fairlessemail@example.com||817.229.1930|
Where to find us
North American Security Solutions [NASS]
Att: Door Devil
9540 Garland Rd. Suite 381-286
Dallas, TX 75218